Nigerian singer and music executive Charles Enebeli, popularly known as D’Prince, has spoken out against the growing culture of cyberbullying in Nigeria, describing it as a profit-driven trend within parts of the entertainment and media industry.
In a post shared on X, the Mavin Records affiliate alleged that some podcasts and digital media platforms now thrive on controversy, paid narratives, and coordinated online attacks aimed at public figures.
According to him, the increasing reliance on toxic online engagement is creating a damaging environment for creatives already struggling with the demands of sustaining their careers.
“Cyber bullying has increasingly become a dangerous business model in Nigeria, to the extent that some podcasts and media platforms are now created primarily to monetise paid narratives, controversy, and targeted online attacks,” he wrote.
D’Prince stressed that no level of online popularity or social media engagement should come at the expense of a person’s mental and emotional wellbeing.
He noted that artists and creatives often face intense pressure while trying to remain relevant and financially stable, adding that targeted online hostility only worsens the situation.
“No amount of internet clout is worth an artist’s mental health, dignity, or emotional wellbeing,” he stated.
The music executive also argued that the problem extends beyond the entertainment industry, saying toxic online behaviour and agenda-driven attacks are becoming widespread across different sectors operating within the digital space.
Calling for reforms in media practice, D’Prince urged journalists, content creators, and online platforms to embrace professionalism, accountability, and empathy in their work.
“We urgently need greater accountability, professionalism, and humanity in modern journalism and digital media culture in order to curb the growing wave of toxic fanaticism online,” he added.
While acknowledging the importance of freedom of expression, the singer warned that there is a fine line between harmless online banter and harmful cyberbullying.
He encouraged social media users to treat others with compassion, noting that many people silently deal with personal struggles away from public view.
“Let us choose empathy over cruelty, because every single person is fighting battles the world may never see,” he concluded.
