Award-winning filmmaker and director Biodun Stephen has said the rapid rise in the number of actors becoming film producers was largely fuelled by the financial opportunities created by YouTube and the commercial value of strong fan bases.
Speaking during a recent interview, Stephen explained that the platform once provided a lucrative income stream that encouraged many actors to take on production roles.
“If you talk about actors going into film production in the past few years, it’s caused by the YouTube invasion and there was quite a chunk of money in YouTube. It was like a big money ritual, but it isn’t the same anymore,” she said.
Despite acknowledging the platform’s financial appeal, the filmmaker maintained that profit should not be the primary reason for making films.
According to her, storytelling remains the foundation of her career and the driving force behind every project she undertakes.
“For me, it’s about why you are doing it. It’s a massive space and the environment is massive for everybody to fly without touching each other,” she said.
Stephen revealed that her perspective on filmmaking changed in 2011 when she recognised the influence stories could have on people’s lives.
She said that realisation inspired her to create films that entertain while making a meaningful impact on audiences.
“I tell stories because I think I can change lives, which is very important to me. I came to that realisation in 2011 when I understood that story was powerful, and the onus is on me to change a life one story at a time,” she explained.
The filmmaker also noted that beyond YouTube’s earning potential, many actors have realised they can leverage their popularity to build successful production careers.
“If I’m to answer why there is an influx of producers, I will say YouTube money is good. People now understand the power of conversion, by that I mean having a huge fan base,” she added.
Stephen’s comments highlight the changing dynamics of Nollywood, where digital platforms and audience engagement have increasingly shaped how filmmakers finance projects, reach viewers and expand their careers.
