The product, described as an all-in-one period care package designed for girls aged nine and above, was launched with the actress and her daughter, Purity Okojie, as ambassadors. Shortly after, actress Regina Daniels was also announced as a brand ambassador for the same product.
The development has sparked widespread debate on social media, with many Nigerians questioning the affordability of the product amid ongoing economic hardship and concerns about “period poverty” affecting women and girls across the country.
Critics argue that the pricing places the product beyond the reach of many households, especially in a country where some girls already struggle to access basic menstrual hygiene products, sometimes missing school or turning to unsafe alternatives.
Some users accused celebrities involved in the campaign of being disconnected from everyday realities, while others defended the product as a private business decision targeting a specific market segment.
One user wrote that not every product is designed for the average consumer, comparing the pricing strategy to luxury markets and arguing that businesses are free to define their target audience.
However, others strongly disagreed, insisting that menstrual hygiene should not be treated as a luxury item. Several commenters described the ₦25,000 price tag as excessive and insensitive given Nigeria’s economic conditions.
Additional reactions online also criticised celebrity involvement, with some users arguing that public figures should be mindful of endorsing products linked to basic health needs.
The controversy continues to generate discussion across platforms, highlighting broader conversations around affordability, access to menstrual hygiene, and the role of celebrity endorsements in Nigeria’s consumer market.
