Kenya’s top social media influencers earned a combined Sh296 million in 2025 from brand-sponsored posts, pushing total creator economy payouts past the Sh1 billion mark, a new report shows.
The study by Nairobi-based research and data analytics firm OdipoDev estimates that influencers collectively earned about Sh1.07 billion last year, reflecting the growing commercial weight of digital content as brands shift advertising budgets online.
NTV’s The Last Word brought together Kenyan content creators to gauge just how lucrative the industry is, as captured in the report.
