Kenya has emerged as Africa’s most active sports betting market, with 64 percent of respondents reporting they placed a football bet in the past 12 months, according to GeoPoll data.
52 percent of respondents have placed a football bet in the past 12 months, rising to 64 percent in Kenya, 60 percent in Ghana, and 58 percent in South Africa, but dropping to 25 percent in Egypt. The surge is most visible during major tournaments such as the FIFA World Cup, when betting activity typically spikes alongside global interest in the sport and is attributed to the high mobile and internet penetration.
