Iran’s leadership has launched a widespread propaganda campaign across Iran, projecting national unity and strength despite ongoing economic pressure and long-standing internal divisions.
Authorities in the capital, Tehran, have filled streets with large banners and posters celebrating what they describe as national resilience and victory over external adversaries. The messaging comes at a time when the country is still grappling with the aftermath of harsh crackdowns on protests and worsening living conditions driven by economic strain.
The visuals feature members of the Islamic Revolutionary Guard Corps alongside imagery of strategic waterways such as the Strait of Hormuz, presented as symbols of strength and control. Alongside these posters, authorities have organized public events such as mass weddings with military themes and firearm training sessions in mosques, all framed as demonstrations of national readiness and unity.
Analysts say the current messaging marks a shift in tone from earlier revolutionary religious narratives toward more nationalist symbolism designed to appeal beyond Iran’s traditional ideological base.
According to Ali Vaez of the International Crisis Group, the Islamic Republic’s original ideological messaging has weakened in influence, forcing authorities to lean more heavily on broader elements of Iranian identity in order to mobilize public support.
“That said, questions remain over how effective the campaign is among a population widely described by observers as frustrated and disillusioned. Despite the state’s efforts to project stability, Iran continues to face economic difficulties, international pressure, and concerns about renewed domestic unrest.”
In addition to domestic messaging, the propaganda push has extended online, where content targeting foreign leaders, including US political figures, has circulated widely. Some visuals depict Iranian forces symbolically overpowering US military assets, reinforcing themes of resistance against Western influence.
State media coverage has also begun featuring imagery that would previously have been considered unusual, including interviews with unveiled women at public events, which analysts say is part of an attempt to present a more normalized national image.
Professor Ali Ansari of the University of St Andrews said the campaign is aimed at projecting the idea of a unified society under pressure, though he argued that its impact among ordinary citizens may be limited, with many remaining skeptical of official narratives.
At the same time, posters across Tehran increasingly feature historical Iranian figures alongside modern military commanders, blending national history with contemporary displays of state power. Analysts say this reflects a broader shift away from purely religious symbolism toward a more explicitly patriotic national identity.
Despite near daily state organized rallies and public displays of support, critics and some citizens argue the events are largely performative and do not reflect underlying economic frustration and political discontent.
Observers say the evolving propaganda strategy underscores a broader transformation within Iran’s power structure, with increasing influence from military institutions alongside traditional clerical leadership.
Goodness Anunobi
