Nigerian singer and songwriter Brymo has stated that his focus remains on creating meaningful music and building a sustainable career, rather than seeking validation through awards and industry recognition.
The artiste made the comments during a recent interview on TVC, where he discussed his latest album Shaitan, his creative approach, and his views on the structure of music awards in the industry.
Brymo explained that some of the provocative titles attached to his works are intentional, designed to capture attention and encourage listeners to explore the deeper messages within his music.
According to him, elements of fear and curiosity are commonly used in business and entertainment to attract audiences, a strategy he said he applies through thought-provoking rather than sensational content.
“There’s this whole idea that the business world always uses fear and intrigue to sell and to pull you out of your peaceful state of mind, and it works all the time,” he said.
He added that his goal is not to provoke negativity but to spark engagement, noting that listeners often discover more meaning when they move beyond initial impressions of his work.
On the issue of awards, Brymo maintained that recognition does not define his artistic worth, insisting that his priority is producing work that can sustain his livelihood and stand the test of time.
“You can’t threaten me with some flashy award because I know what I’m doing,” he said.
The Ara crooner also raised concerns about the credibility of some award systems, alleging that lobbying and financial influence can affect outcomes.
He suggested that artists who do not engage in such practices may be undervalued, regardless of their contribution to the industry.
Brymo further stated that he does not see the need to seek external validation through awards, stressing that real success is measured by impact and financial independence.
“When the work takes care of me and puts food on my table, it is good work,” he added.
