Minister of Tourism, Patricia De Lille briefs media regarding the app that is a joint venture between the private sector and Government at the Radisson Blu Gautrain hotel in Sandton, 29 May 2023. The app will be aimed at helping local and international tourist with many aspects of their travel. Picture: Neil McCartney / The Citizen
Tourism Minister Patricia de Lille briefed the media on Tuesday on South Africa’s tourism performance, including an overview of recent trends following the festive period.
De Lille spoke about using AI tools in tourism to boost the sector and help tourists navigate the country better.
The minister also spoke about how South Africa can use influencers and content creators to boost tourism.
She referred to IShowSpeed’s viral tour of South Africa and how the YouTuber managed to amass millions of views during his live stream, where he visited Cape Town and Johannesburg.
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