US President Donald Trump has abruptly ended all trade negotiations with Canada following a controversial advert produced by Ontario’s government criticising his tariffs on Canadian goods.
The minute long advert, aired last week, featured excerpts from a 1987 address by former President Ronald Reagan warning that high tariffs “hurt every American” and could trigger trade wars. Trump called the video “FAKE” and “egregious” on social media, declaring that trade talks with Canada were “HEREBY TERMINATED.”
Trump’s administration has imposed a 35% levy on many Canadian imports, with additional sector-specific tariffs on industries like automobiles and steel. While some exemptions exist under the US-Mexico-Canada Agreement, Ontario has been particularly affected, prompting Premier Doug Ford to become a vocal critic of the tariffs.
The Ronald Reagan Foundation said the advert used “selective” audio and video of Reagan’s original speech, misrepresenting his message without permission, and announced it was reviewing legal options. Trump responded, claiming the advert aimed to interfere with a pending US Supreme Court ruling on the legality of his tariffs a decision that could force Washington to refund billions collected in duties.
Ontario’s $75 million campaign included mainstream TV placements across the US.
Premier Ford defended the ad, saying the province “will never stop making the case against American tariffs on Canada.” The dispute marks the second time Trump has suspended trade talks, following Canada’s earlier digital services tax on US tech firms, which was later rescinded.
The tariffs have significantly impacted Canada’s largest province, leading to job losses and pressure on regional industries. While Canadian Prime Minister Mark Carney and Premier Ford have not yet officially responded to Trump’s latest announcement, tensions remain high, underscoring ongoing friction between the two nations over trade and economic policy.
Erizia Rubyjeana
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