Spotify has announced a new partnership with the world’s biggest record labels to develop “responsible” artificial intelligence (AI) tools designed to support not replace human artists.
The streaming giant said it is working with Sony Music, Universal Music Group, and Warner Music Group, as well as music rights organization Merlin and digital label Believe, to ensure artists and songwriters are properly credited and compensated as AI reshapes the music industry.
Spotify stated that its goal is to create AI tools that “put artists and songwriters first” while upholding copyright laws. The company confirmed that the new technology will be developed through upfront licensing agreements, emphasising that it will not “ask for forgiveness later.”
“Technology should always serve artists, not the other way around,” said Spotify Co-President Alex Norström.
While Spotify has not yet revealed what these AI tools will look like, the company said artists will have the option to choose whether or not to participate. It acknowledged the “wide range of views” within the music community regarding the use of generative AI.
The move follows growing criticism from musicians including Dua Lipa, Sir Elton John, and Sir Paul McCartney, who have condemned AI companies for using their songs without consent or payment.
Spotify has faced similar controversies, hosting AI-generated music on its platform while also removing content that uses voice clones or impersonates real artists such as a viral 2023 track that mimicked Drake and The Weeknd.
Industry reactions to the new partnership have been mixed. New Orleans-based management firm MidCitizen Entertainment argued that AI has already “polluted the creative ecosystem,” reducing the limited revenue artists earn from streaming.
However, others welcomed Spotify’s commitment to transparency. Ed Newton-Rex, founder of Fairly Trained, said the deal could mark a turning point for ethical AI in music. “The devil will be in the detail,” he noted, “but it looks like a move towards a fairer AI industry one that respects creators’ rights.”
Spotify clarified that while it does not create AI-generated music itself, it uses AI in areas like playlist curation and personalisation features such as its AI DJ.
The company’s new initiative represents a major step in shaping how AI and human creativity coexist one that could redefine the balance between innovation, ownership, and artistic integrity in the digital music era.
Erizia Rubyjeana
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