Last week, Old Mutual Uganda officially entered a new chapter, shedding the UAP prefix to fully align with its global brand identity.
This strategic rebrand, which was held on October 8 at Kampala Serena hotel, marks a significant deepening of its commitment to Uganda, promising more innovative and customer-centric financial solutions.
According to Zaccheus Kisesi, the managing director of Old Mutual Investment Group Uganda, this rebrand signals the deepening of our commitment to building a stronger, more innovative and customer-centric investment solution.
“By becoming part of the wider Old Mutual brand, we are unlocking new synergies and opportunities that will benefit all our stakeholders. Through this rebrand, we are now better positioned to tap into the wealth of knowledge, experience and global networks across Africa and beyond. Ugandan investors will now have access to broader investment solutions, world- class research and innovative financial products tailored to meet the evolving needs of our market,” he says.
“This translates into customer- focused services that are not only efficient and digitally enabled but also deeply responsive to their financial aspirations. Our promise remains clear to deliver consistent value, safeguard investments with integrity and drive financial growth that contributes to Uganda’s capital markets and economic development.”
On his part, Richard Byarugaba, the Old Mutual Investment Group chairman, notes that this move is far more than a cosmetic change.
“The rebrand is not a mere change in logo,” he states. “It’s a fundamental change that delivers value, innovation and service to our customers.”
This transition integrates the Ugandan operation into the vast Old Mutual network, unlocking new synergies and granting local investors access to broader solutions, world-class research, and tailored products.
Meanwhile, Matthias Katamba, the chairman Old Mutual General Insurance Uganda highlights the milestone’s profound meaning.
“This milestone represents growth, alignment and renewed purpose,” he says.
He further points to the strength of a well-trusted international brand that has stood strong for over 180 years, bringing credibility and transparency to the Ugandan market.
For Kenneth Kitariko, the chairman for Old Mutual Life Assurance, this is a strategic renewal of the company’s promise. The rebrand sharpens the focus on empowering Ugandans with resilient life assurance solutions, from digital insurance portals to comprehensive family protection plans.
About the Author
