Nigerian rapper Olamide Adedeji, popularly known as Olamide, has said he is not desperate for international recognition, emphasizing that his focus remains on his Nigerian audience.
Speaking in a recent interview with BBC Radio 1Xtra, the Local Rapper crooner shared insights into his approach to success in the music industry, explaining that identifying and serving his core audience has been his key strategy.
“You have to identify your audience. Once you identify your audience, the rest of the world will catch up eventually,” he said.
The YBNL boss stressed that he is comfortable being an indigenous artist and has no plans to alter his sound or style just to appeal to Western audiences.
“I’m comfortable in my skin. I’m a Naija guy, Yoruba boy, I have H-factor and all that, and I’m proud of it. You just have to stay true to yourself,” he added.
Olamide, known for blending Yoruba lyrics with hip-hop rhythms, has long been regarded as one of Nigeria’s most influential rappers. His success, he said, stems from authenticity and consistency, not conformity.
“I have to stay true to myself no matter where I am or what the situation is,” the rapper affirmed.
Over the years, Olamide’s work has helped spotlight indigenous rap on the global stage without compromising its cultural roots, a testament to his belief that true artistry transcends borders.
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