Nigeria’s creative industry is set for a major boost as the Federal Government rolls out plans to build innovation hubs, strengthen capacity-building, and promote access to finance for emerging creators nationwide.
Minister of Art, Culture, and the Creative Economy, Hannatu Musa Musawa, made the pledge at the Genius Creators Summit 2025 in Abuja.
The event, organised by Nate Genius Media Ltd, brought together creators, innovators, policymakers, and investors to explore collaborative pathways for sustainable growth across Africa’s creative landscape.
Represented by the Special Adviser to the President on Partnership and Innovation, the minister said the Federal Government remains committed to empowering creators with the right tools and opportunities to transform creativity into an engine for national development.
Musawa noted that the administration of President Bola Tinubu views the creative industry as a vital pillar of the Renewed Hope Agenda. She said the government will continue to provide an enabling environment that supports creative entrepreneurs, attracts private investment, and showcases Nigerian talent on the world stage.
Director General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa Abdullahi, reiterated the government’s dedication to fostering a dynamic digital economy through progressive policies that promote innovation, inclusivity, and visibility across Nigeria’s creative ecosystem.
Also speaking, the Executive Vice Chairman and Chief Executive Officer of the National Agency for Science and Engineering Infrastructure (NASENI), Khalil Halilu, said the agency plans to establish innovation hubs across Nigeria. According to him, these hubs are designed to empower young creators with access to technology, mentorship, and production tools, enabling them to transform creative ideas into tangible impact and sustainable businesses.
A major highlight of the summit was the announcement of the Fourth Mainland Creator Fund by media entrepreneur and storyteller, Chude Jideonwo. The $500,000 initiative aims to support emerging African creators, particularly filmmakers, writers, podcasters, and digital storytellers, whose projects demonstrate originality, social relevance, and measurable impact.
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