The 2025 Africa Cup of Nations (AFCON) in Morocco has rewritten the digital record books, securing its status as a global media powerhouse. Official data released by the Confederation of African Football (CAF) on Wednesday confirms that the tournament generated a staggering 6.1 billion digital impressions and 5.2 billion video views across social media platforms. These metrics represent an exponential surge in visibility, nearly tripling the 2.1 billion views recorded during the 2023 edition in Ivory Coast and firmly establishing African football as a dominant force in the global digital arena.
Growth among the African diaspora fueled much of this unprecedented reach, as millions of new international users engaged with tournament content throughout the month-long event. From clinical goals and dramatic late winners to exclusive behind-the-scenes footage, AFCON content transcended linguistic and cultural barriers at high speed. The tournament also recorded 285 million total engagements, a figure that highlights the deep emotional investment and active participation of fans worldwide who followed the journey from the December 21 kickoff to the January 18 final.
TikTok emerged as the primary engine for this cultural explosion, hosting over one million fan-generated videos under the official #TotalEnergiesAFCON2025 hashtag. Supporters used the platform to share creative celebrations, tactical breakdowns, and fashion trends inspired by the competition, effectively introducing the tournament to a younger, more diverse global audience. By blending high-stakes sport with music and humor, AFCON Morocco 2025 has set a new benchmark for how major sporting events leverage digital innovation to connect with fans on a massive scale.
CAF officials characterized the milestone as a turning point for the continent’s flagship competition: “The TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025 is now the most viewed football continental competition, generating an extraordinary 5.2 billion video views. From breathtaking goals and dramatic match moments to behind-the-scenes access and fan reactions, content from TotalEnergies CAF AFCON Morocco 2025 travelled at remarkable speed across borders, languages and cultures, reinforcing the competition’s status as a truly global spectacle. Crucially, the tournament was driven by the fans themselves. A total of 285 million engagements were recorded, reflecting an unprecedented level of interaction and emotional investment. TikTok emerged as the beating heart of the tournament’s digital ecosystem. More than one million fan-generated videos were created under #TotalEnergiesAFCON2025, turning the competition into a cultural movement that went far beyond the pitch.”
About the Author
