Reality TV star and entrepreneur Mercy Eke has shared insights into how she has managed to remain relevant years after her rise to fame on Big Brother Naija.
Eke, who won the fourth season of the reality show in 2019, noted that while many reality stars fade from public attention once the initial buzz subsides, she has maintained her visibility through consistent effort and clear direction.
Speaking in a recent interview with Odira Ndubuaku, the media personality attributed her staying power to hard work and a strong sense of purpose.
According to her, relevance does not happen by chance but through deliberate action and constant engagement with opportunities.
Mercy Eke explained that she approaches each day with intention, ensuring she stays productive and focused on her goals.
She also emphasised the importance of discipline, noting that she keeps to herself and avoids unnecessary distractions while remaining committed to her work.
The reality star’s comments have resonated with many fans, especially those who have followed her journey from reality television fame to establishing herself as a consistent figure in Nigeria’s entertainment and business space.
Since winning BBNaija, Mercy Eke has built a brand around endorsements, entrepreneurship, and media appearances, positioning herself as one of the most enduring alumni of the reality show.