(FILES) This file illustration photo taken on January 12, 2023 in Toulouse, southwestern France, shows a smartphone and a computer screen displaying the logos of the social network Facebook and its parent company Meta. - Facebook and Instagram owner Meta will launch a paid subscription service allowing users to verify their accounts, among other features, CEO Mark Zuckerberg said on February 19, 2023. (Photo by Lionel BONAVENTURE / AFP)
Facebook has overtaken TikTok as Kenya’s most popular social media platform.
New data from Cloudflare shows that the Meta-owned platform climbed to second place among the country’s most visited websites in 2025, behind Google.
The shift is attributed to Facebook’s increased focus on short-form video through its Reels feature, which mirrors TikTok’s design and algorithm. Instagram and WhatsApp also grew in popularity, while X (formerly Twitter) dropped out of Kenya’s top 10 websites.
Globally, Google remained the most visited service, followed by Facebook. TikTok slipped to eighth place worldwide, reflecting intensifying competition from Meta’s video-driven strategy.
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