The European Commission has approved Mars Inc.’s multi-billion-dollar takeover of snack food company Kellanova, ruling that the deal does not pose competition concerns.
“We conducted a thorough review of this transaction to ensure that Mars would not gain undue influence over retailers—power that could potentially lead to higher prices for stores and, ultimately, consumers,” said European Union competition chief Teresa Ribera. “Our investigation found no evidence of such a risk.”
The approval paves the way for Mars to expand its global snack portfolio, including the iconic Pringles brand, without regulatory obstacles in the European market.
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