Veteran Nigerian DJ Imohiosen Patrick, popularly known as DJ Neptune, has stressed the importance of African creatives owning their streaming platforms to maximize the continent’s music potential.
Speaking on Channels Television’s Rubbin Minds, DJ Neptune highlighted Africa’s large population as a strategic advantage for artists and creatives to monetize their work independently.
“We, as African creatives, need to start thinking towards the direction of owning our own streaming platforms because we have the numbers. All I need to sustain myself for the rest of my career is probably just four to five per cent of that population constantly streaming my music, coming to my shows. I’m made for life,” he said.
The 35-year-old DJ also emphasized the power of collaboration, describing it as the “new gold” in the creative industry.
“When we go into the room as one voice, it makes the conversation more interesting and more beneficial to the creatives,” he noted.
DJ Neptune, who has been at the forefront of the Nigerian music scene for years, shared his continued passion for his craft and his ambition to gain global recognition.
“I’m still as hungry as when I started on the very first day. The goal is to be celebrated as a global DJ from Africa, West Africa, Nigeria, to be precise,” he added.
With Africa’s growing digital audience, DJ Neptune’s call for unity and self-reliance among creatives underscores a growing trend of artists seeking to control their platforms and revenues while fostering regional collaboration.
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