Popular disc jockey Nonso Temisan Ajufo, professionally known as DJ Big N, has attributed the recent Grammy losses by Nigerian musicians to their limited engagement within the American music industry.
DJ Big N shared his views in a post on X, arguing that many Nigerian artists do not actively participate in key U.S.-based music events, seminars, and industry platforms that influence the Grammy Awards process. He also pointed to the low number of Nigerians within the Recording Academy’s voting body as a major setback.
His comments follow the outcome of the 68th Annual Grammy Awards, where Nigerian nominees including Davido, Burna Boy, Ayra Starr, Omah Lay, and Wizkid failed to win in the Best African Music Performance category. The award went to South African singer Tyla.
According to DJ Big N, success at the Grammys extends beyond chart performance and nominations. He urged Nigerian musicians to learn from established African artists such as Beninese singer Angelique Kidjo, a multiple Grammy winner, and Senegalese legend Youssou N’Dour.
“It stings deeply that so many talented Nigerians were nominated but didn’t bring the Grammy home this time,” he wrote. “But legends like Angelique Kidjo and Youssou N’Dour have shown us the power of being involved beyond just the award night.”
He noted that Kidjo’s regular presence at American music seminars and industry events, as well as her membership in the Recording Academy’s voting body, has played a key role in her sustained success.
“She is at those seminars, those events, making her presence felt,” DJ Big N said. “If we want to change the game, we’ve got to do the same.”
The DJ further called on Nigerian music creatives and industry executives to take active roles within the Recording Academy, stressing that participation throughout the year is essential to shaping outcomes.
“Yes, Nigerians are disappointed about the Grammy outcome, and I feel that too,” he added. “But let’s turn that energy into action. We need more Nigerian music creatives and execs to join the Recording Academy as voting members. That’s how we shape the narrative from the inside.”
He concluded by encouraging greater industry involvement ahead of future award seasons, expressing optimism for improved results in the years ahead.
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