Global online shopping climbs over 5% by midday, while U.S. consumers drive billions in digital purchases, Salesforce and Reuters data show…
Cyber Monday wrapped up the Black Friday shopping weekend with a surge in digital spending, as online shoppers shelled out $17.3 billion, according to new data from Salesforce.
The analytics firm reported that global online sales were up 5.3 percent by midday (12 p.m. ET / 1700 GMT). By the end of the day, overall spending was expected to grow by 6 percent, reaching approximately $52.7 billion, based on figures published by Reuters.
In the United States, consumers also kept the momentum going. Salesforce revealed that U.S. online spending had climbed 2.6 percent to $3.4 billion by noon. Projections indicated that total sales could rise 4 percent, hitting an estimated $13.3 billion by the close of Cyber Monday.
The strong digital turnout caps a record-breaking holiday shopping stretch, driven by aggressive discounts, early promotions, and growing consumer confidence despite lingering economic concerns.
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