https://m.youtube.com/watch?v=jUkcAa_IBU0.
Grammy Award winning Nigerian artist Burna Boy has released a new music and visual project titled ‘For Everybody’, in partnership with Sporty, marking a creative fusion of African music, sport and cultural identity.
The singer announced the collaboration on Instagram, where he revealed the campaign and later confirmed the official release on YouTube on January 16, 2026. According to Burna Boy, the project is designed to connect music with the energy of sport while celebrating ambition, unity and self expression across Africa and beyond.
Ahead of the release, Burna Boy wrote on Instagram: “We’re charged up!. © Excited to partner with Sporty to create an anthem for the dreamers, the ballers and the outsiders, FOR EVERYBODY! Raised to rise, built to last. Love always.”
He added that the project is aimed at creating something inclusive and culturally resonant, using music as a bridge between entertainment and sport.
Following the teaser, the singer confirmed the drop of the visuals on YouTube, writing: “FOR EVERYBODY. Out now, only on @youtube. This is what happens when sports and music come together. We are many nations, but only one heart.”
The campaign explores how African music and sport intersect as tools of influence and unity. Rather than functioning as a standard music release, For Everybody is positioned as a visual anthem, merging performance, movement, fashion and symbolism inspired by football and community culture.
Burna Boy explained that the collaboration goes beyond sound, drawing from the discipline and passion found in African sport to tell a wider story. By blending athletic energy with music and style, the project highlights how football and music operate as parallel forces of pride and global recognition for the continent.
The visuals lean into rhythm and motion, reflecting resilience, ambition and collective momentum, themes that have become central to Burna Boy’s artistic identity. The campaign also aligns with the wider sports calendar, using the atmosphere around African football to amplify its message of cultural strength and togetherness.
With For Everybody, Burna Boy continues his pattern of using global platforms to showcase African creativity, positioning music not just as entertainment but as cultural expression linked to identity and movement.
The official music video for ‘For Everybody’ is now streaming on YouTube via Burna Boy and Sporty’s platforms, where fans can watch the full visuals here:
Ademide Adebayo
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