Nigerian singer Omawumi has dismissed the growing narrative that modern relationships are overly transactional, insisting that the idea of exchange between partners has always existed—only in different forms.
Speaking during a recent appearance on a Pulse podcast, the artiste explained that expectations in relationships have evolved alongside societal changes, rather than becoming more materialistic.
Reflecting on earlier stages of dating culture, she pointed to simpler gestures that once defined affection. According to her, relationships during secondary school and university years were often built around small acts like buying snacks or spending time together. Today, she said, those expressions have shifted to more expensive gifts.
Omawumi argued that labeling modern relationships as “transactional” overlooks the fact that some level of give-and-take has always been part of romantic connections.
She maintained that mutual effort remains a key element in any healthy relationship, noting that she personally believes in reciprocating gestures from a partner. When she receives gifts, she said, she makes a deliberate effort to match that energy.
The singer also addressed perceptions surrounding women in relationships, saying their contributions are often undervalued. She suggested that many observers focus on what women receive, while ignoring the effort they put in.
Omawumi further noted that some men tend to pursue what she described as “shiny objects,” sometimes going to extremes in the process. This, she implied, can create an imbalance and fuel misconceptions about relationship dynamics.
She concluded by highlighting consistency as a major challenge in modern dating. According to her, many people reduce their efforts once they secure a partner, instead of maintaining the same level of commitment shown at the beginning.
For Omawumi, sustaining that initial energy is essential to building lasting relationships.
